As the undisputed leader of graduation services in Mexico, this project reimagined the brand’s visual identity, culminating in the strategic acquisition of graduacion.com.mx. The centerpiece is a custom monogram that ingeniously doubles as a regal crown (symbolizing achievement) and a silhouetted graduate in cap and gown (formed by the crown’s strokes). The comprehensive identity system extends across 50+ applications, all infused with the brand’s magical and ceremonial essence from diplomas to event stagings that transform milestones into unforgettable experiences.