01. Architecture and Strategic Flow
I mapped the user journey from discovery to booking through detailed flowcharts and information architecture designed to balance storytelling with conversion. By developing low-fidelity wireframes, I prioritized content hierarchy and mobile accessibility, establishing a functional skeleton that allowed for rapid structural iterations before transitioning into the high impact visual design stages.
02. Visual Identity and UI Systems
I created a comprehensive UI kit and design system that bridges vintage tradition with modern standards using a sophisticated palette of deep blacks and metallic golds. This stage involved developing custom iconography and interactive components centered around a "Modern Heritage" aesthetic, ensuring a scalable and visually consistent experience across the entire digital platform.
03. Hi-Fi Prototyping and Delivery
The final phase involved delivering high-fidelity prototypes that integrated professional photography with a frictionless booking interface and interactive 360 degree previews. By polishing the responsive design for both mobile and desktop, I created an immersive experience that successfully transformed Turiwheel’s heritage brand into a high-performance engine for global sales.
