From naming to visual identity, this project crafted the Dugelay brand, a tribute to one of the first French families to settle in Mexico’s Chiapas state. The creative concept fuses Chiapas’ cultural heritage with French fashion refinement. At its core, a quetzal (symbol of liberty) perches gracefully atop bespoke typography, embodying the harmonious fusion of these two worlds. Every detail invites the costumer to experience where Mexican tradition meets Parisian elegance.